Todacell Ltd. was founded in March 2007 by veterans of the digital advertising industry sharing a vision for a carrier-free premium mobile ad network solution. Moshe Vaknin, the founder of Todacell, has over 20 years of rich technology and business management experience and has founded and built two companies in the past that generated multi-million dollar business. Headquartered in New York City, Todacell’s CEO Anthony Broadhurst has been at the forefront of digital marketing for more than 15 years and has a wealth of experience in creating mobile advertising campaigns for many of the biggest brands around the world. The R&D is located in Israel and managed by Guy Bashan, with over 10 years of technical expertise and an in-depth understanding of digital advertising.

The company is looking to establish operations with select partners in key markets and other territories at the first phase of expansion. The company also has offices in London, Germany and India. Todacell is currently backed by two venture firms.