Toda!Cell-Management

Moshe Vaknin holds 22 years of international high-tech management and engineering experience. Before founding Toda!Cell, Moshe was the President and CEO of Checkm8 for seven years from its founding and led Checkm8's worldwide internet advertising efforts to successful closings with major portals worldwide. Moshe's extensive digital advertising experience and in-depth market understanding and vision have led to the orchestration of strategic agreements with major carriers, agencies and content providers. During the 1990's Moshe was President and COO of Adwise, a pioneering Online Targeted Advertising Solution Provider. Prior to joining Adwise, Moshe served for two years as Director of Marketing for VocalTec where he was responsible for managing software products full life-cycle and overall system architecture. During the 1980s Moshe worked for AT&T, Bell Labs and Lucent Technologies as a research engineer. Moshe holds a B.Sc. in Electrical Engineering from Monmouth University, NJ, and a M.Sc. in System Architecture from the New Jersey Institute of Technology. He also earned an MBA degree at Saint Peter College, NJ. |  Contact

Bringing over 20 years track records  in media and business development, Pini oversees the global business operation at Todacell. Among that he is responsible for the daily management, sales, publishers’ recruitment, media relations and traffic maintenance. Prior to Joining Todacell Sternshos was the General Manager ofAXN Israel at Sony Pictures Entertainment, handling AXN television network and mobile business, including Sony branded Animax mobile channels. Earlier, Sternshos was a co-founder and Senior Vice President Marketing, Sales & E-Commerce at Walla! Communication (www.walla.co.il), Co-Founded and Director in Walla!Shops and Yoram. During his 8 years leadership Walla (registered in TASE since 1997) dominated over 60% of the advertising market and was recognized as the No. 1 market brand in Israel. Pini holds a MA. in Business from Manchester University. 

Mr. Bashan has developed Todacell's web based mobile advertising platform from scratch, first as a free lance programmer and then as a senior programmer on the team before being promoted in April 2010 to head Todacell's R&D. Bright, open minded, easy going and highly skilled, Mr. Bashan has redesigned the system to make it higly scalable, accurate and robust bringing the product to the next level.

Prior to joining Todacell, Guy was Co-Founder and CEO of imcandy.com and adroyalites.com - a UGC video platform based on revenue sharing. Guy developed both platforms solely using Linux OS and MySQL database.

From 2005 to 2008 Mr. Bashan co-founded Amadesa.com where he was a senior programmer responsible for the design and implementation of a complete and comprehensive optimization solution. Prior to that, Mr. Bashan was a developer and team leader at CheckM8, where he was responsible for the development of a complete GUI application for building Rich Media online adveristing campaigns. Guy has graduated in Software Engineering in 2002 at the Ruppin College in Israel.