Toda!Cell-Optimizations

Inventory Optimizations - Start Near, Go Far

Premium ad inventory for the core holiday season is sold out and locked up months in advance.  Planning ahead, looking for a better inventory or having unlimited budget helps but there’s another approach altogether to consider - Get the most out of your existing inventory. The aim is to use as little inventory as possible to get a result as big as possible. Optimized delivery to relevant users is the keystone for maximizing ad inventory. Tracking a user’s past behavior and choices, demographic matching, smart sequencing of follow up ads and automatic promotion of better performing creative are some of the methods we use to deliver exceptional inventory value.

Every Impression Counts

Our premium mobile advertising solution builds on proprietary audience segmentation algorithms, precise targeting methods and automated live optimizations to extract maximum value from every impression. Once running, campaign mobile analytics tell the real story better than any market research or conversion forecasts. TodaBridge performs live campaign optimizations following a baseline period. Predictive variations on targeting, creative and other campaign parameters are tested, analyzed and conditionally applied if correlated with performance gains. Optimization samples size are carefully calculated to be statistically meaningful yet without waste. Live campaign optimizations are part of our built-in commitment to bring you the highest return on your mobile advertising dollars.

• Automatic promotion of better performing ads
• Statistically meaningful sampling without waste
• Predictive improvements of baseline settings
• Smart campagn prioritization algorithms