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Inventory Management

Identify and Sell Inventory that Counts

For years, inventory management has been the number one unresolved problem for online publishers. Tracking users and devices in addtition to page views compounds mobile inventory management further. Premium mobile publishers delivering CPM brand advertising must be able to analyze, predict, plan and report their inventory accurately at market-demand granularity to make the most from their inventory. Our inventory management tool responds to growing market's demand and turns your focus to products that are likely to sell.  Protect your revenue and grow your share and business with Todacell's premium inventory management tool.

From Necessity to Competitive Advantage

How many impressions can be expected today, tomorrow or three months from now? How do inventory levels vary across different audience compositions, time of day, week, month or season? How external events such as holidays, promotions or TV specials impact impression delivery? Successful mobile publishers must continuously ask these questions to adjust forecasts and minimize the risk associated with under-selling or under-delivery. Manage and minimize the gap between supply and demand and never miss another sales opportunity.  

 
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Todacell - Premium off portal mobile advertising for mobile publishers and advertisers. User targeting, audience targeting, inventory management, mobile brand advertising, CPM, CPD, CPC, inventory optimization, campaign optimization, yield optimization, friendly campaign manager, mobile conversions, conversion tracking, engagement map, custom targeting, revenue share. Premium mobile ad network. Mobile ad server. TodaBridge. Smart phone, mobile banner, semantic web, contextual targeting, behavioral targeting, BT, audience segmentation, mobile audience network, mobile analytics, location based services, IM, instant messaging, content aggregators, mobile search, mobile search advertising, contextual location, mobile social networks, mobile applications, Toda!Bridge, audience intelligence, social discovery. Smartphones channel, iphones channel, advertising smart channel, iphone mobile advertising.