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Mobile Analytics

Mobile Analytics - Actionable Intelligence

Online web analytics solutions cannot be fully applied for the mobile web. Lack of mobile specific information, device variance and inability to rely consistently on use of JavaScript, cookies or log files to track site and user information mandates a mobile-specific analytics solution.

We provide unique users, page views, handset, geographic and conversion measurements,  essential for advertisers' understanding of audience composition and campaign's performance,  and for achieving declared mobile marketing goals. We provide mobile publishers with analytics to gain insight into traffic sources, site navigation, page effectiveness and improve site's performance overall.

Watch your refined customer acquisition strategy in action with Todacell's proprietary mobile analytics.

Key Features 

  • Visits (entry page, average duration, click paths, referring search engine)
  • Visitors (browser type, user agent, operating system)
  • Handsets (make, model, screen resolution)
  • Mobile Operator (country of origin, operator name)
  • Geo Location (country, location)
"Todacell's uniqueness lies in its ability to target users, beyond content."
Zvi Eshel, VP Products
 Designed by Stratigo . © 2010 Todacell Ltd.

Todacell - Premium off portal mobile advertising for mobile publishers and advertisers. User targeting, audience targeting, inventory management, mobile brand advertising, CPM, CPD, CPC, inventory optimization, campaign optimization, yield optimization, friendly campaign manager, mobile conversions, conversion tracking, engagement map, custom targeting, revenue share. Premium mobile ad network. Mobile ad server. TodaBridge. Smart phone, mobile banner, semantic web, contextual targeting, behavioral targeting, BT, audience segmentation, mobile audience network, mobile analytics, location based services, IM, instant messaging, content aggregators, mobile search, mobile search advertising, contextual location, mobile social networks, mobile applications, Toda!Bridge, audience intelligence, social discovery. Smartphones channel, iphones channel, advertising smart channel, iphone mobile advertising.