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About Us

The Company and Vision

Todacell Ltd. was founded in March 2007 by veterans of the digital advertising industry sharing a vision for a carrier-free premium mobile ad network solution. Moshe Vaknin, the founder, President and CEO of Todacell has over 20 years of rich technology and business management experience and has founded and built two companies in the past that generated multi-million dollar business. The R&D is located in Israel and managed by Michael Shleifer, with over 10 years of technical expertise and an in-depth understanding of digital advertising. Zvi Eshel is in charge of product management and marketing. The company is looking to establish operations with select partners in key markets and other territories at the first phase of expansion. The company has already established an office in Tokyo to support our new customers. Todacell is currently backed by two venture firms.

"From conception our focus has been on the off portal premium niche. As the market grows more competitive, publishers and advertisers who are able to extract more value from every ad will not only survive, but thrive."
Moshe Vaknin, CEO
 Designed by Stratigo . © 2010 Todacell Ltd.

Todacell - Premium off portal mobile advertising for mobile publishers and advertisers. User targeting, audience targeting, inventory management, mobile brand advertising, CPM, CPD, CPC, inventory optimization, campaign optimization, yield optimization, friendly campaign manager, mobile conversions, conversion tracking, engagement map, custom targeting, revenue share. Premium mobile ad network. Mobile ad server. TodaBridge. Smart phone, mobile banner, semantic web, contextual targeting, behavioral targeting, BT, audience segmentation, mobile audience network, mobile analytics, location based services, IM, instant messaging, content aggregators, mobile search, mobile search advertising, contextual location, mobile social networks, mobile applications, Toda!Bridge, audience intelligence, social discovery. Smartphones channel, iphones channel, advertising smart channel, iphone mobile advertising.