Premium Mobile Ad Network

FAQ

Frequently Asked Questions

  • What is Toda!Bridge?
    TodaBridge is a premium off-portal mobile advertising solution for publishers, advertisers and ad networks. Our hosted solution offers friendly campaign management and proprietary high-load mobile ad servers. We serve text and banner ads (.jpg, .gif, .png) and support MMA and MMSA (Japan) guidelines. Our system currently supports English and Japanese. To assure our publishers and advertisers the highest quality, participation is by invitation only. To learn more about Todacell's mobile advertising solutions please contact us.
  • What is CPC?
    CPC ( Cost Per Click) is one of the mCPobile advertising payment models by which advertisers pay for each click through made on their advertisement. This is an ideal method of payment for advertisers who need to guarantee they only pay for those viewers of the banner that click on it and visit a page on their site. CPC is referred to as direct-response advertising. We deliver high-performance click-through-rate (CTR) thanks to automated live campaign optimizations.
  • What is CPD?
    CPD (Cost Per Day) is a mobile advertising payment model where advertisers pay for advertisement on a daily basis. CPD campaigns suit brand advertisers that want to deliver as many campaign impressions as possible, exclusively, on select pages of high-profile sites to achieve an immediate peak impact.
  • What is eCPM?
    eCPM (effective Cost per thousand impressions) is a very useful statistic to track ad performance. eCPM is calculated by dividing total earnings by total number of impressions in thousands ( Total Earnings / Number of impressions ) x 1000. eCPM lets you compare the relative effectiveness between ads or channels anywhere.
  • What is the difference between Fill Rate (FR) and Score?
         FR describes the relative portion of the campaign delivered in relation to the total impressions goal. The campaign's score in TodaBridge is a cumulative performance indicator that compares actual and scheduled delivery to date. High score campaigns are well optimized and continue to run uninterrupted. Low score campaigns are automatically shown on the Campaign Manager's Dashboard for immediate attention and optimization fine-tuning.
  • How can I improve the click-through-rate (CTR) of my campaign?
    Automated CTR optimization is poss bile thanks to data mining algorithms that continuously monitor correlations between different campaign settings such as creative and targeting choices and users' response. Likely fine tuning modifications are automatically tested in real time and applied for high-performance CTR overall.  
  • What targeting options do I have?
    In addition to an advanced targeting mix ( country, scree size, day, daypart, keyword, custom content channels ), you can easily setup custom targeting parameters for any demographic (gender, age groups, education, income, house-hold size, income etc.) or lifestyle parameter (favorite movies, downloads, music, books etc.)
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Todacell - Premium off portal mobile advertising for mobile publishers and advertisers. User targeting, audience targeting, inventory management, mobile brand advertising, CPM, CPD, CPC, inventory optimization, campaign optimization, yield optimization, friendly campaign manager, mobile conversions, conversion tracking, engagement map, custom targeting, revenue share. Premium mobile ad network. Mobile ad server. TodaBridge. Smart phone, mobile banner, semantic web, contextual targeting, behavioral targeting, BT, audience segmentation, mobile audience network, mobile analytics, location based services, IM, instant messaging, content aggregators, mobile search, mobile search advertising, contextual location, mobile social networks, mobile applications, Toda!Bridge, audience intelligence, social discovery. Smartphones channel, iphones channel, advertising smart channel, iphone mobile advertising.