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Why the Real-Time Web, Social Networking And Android Drove Google's AdMob Acquisition?
It's a great time to be a mobile ad network, but not for the reasons you think.
Like everyone else in the industry, I was excited by the potential for mobile display advertising following Google's acquisition of AdMob, but I'll resist using terms like 'industry validation.' From my vantage point as the CEO of a mobile display ad network and in my personal opinion, the rationale behind the acquisition has been clear for a while: ...
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TodaCell Raises $1M for Smart Mobile Ad Management Technology - TechCrunch
Israeli TodaCell has raised a $1M round to be used to market the company’s mobile ad inventory optimization solution that analyzes users’ click patterns across ad campaigns that span category verticals and age groups.
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TodaCell recauda 1 millón de dólares para tecnología que analiza el historial de publicidad móvil (Spanish)
La compañía israelí TodaCell ha recaudado un millón de dólares, que utilizará para promocionar su solución de gestión de historial de publicidad móvil que analiza los patrones de clic de los usuarios a través de campañas de anuncios que abarcan grupos de edad y categorías.
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Todacell launches off-portal mobile ad network - Mobile Marketer
Todacell has launched a new off-portal mobile display ad network with clients such as Sony and Dell already on board.
While the company cannot detail campaign specifics, it did reveal that it served ads for Sony and Dell in Britain while operating in stealth mode. The ad network also served ads for Cellflirt to encourage sign-ups to the mobile social networking Web
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Mehr Einkommen durch mehr Einsicht (German)
In diesem Jahr erwarten Experten Ausgaben für mobile Werbung von beinahe 400 Millionen US-Dollar. Innerhalb der nächsten zwei Jahre soll diese Zahl sogar noch verdoppelt werden, da immer mehr Kunden zu internetfähigen Handys greifen sollen. So werden sich immer mehr Werber an die neuen Gegebenheiten anpassen, da sich durch den Zuwachs an Smartphones und ähnlichen Geräten das Konsumverhalten ändert. Um sich dem Trend anzuschließen, entwickelte Todacell ein betont transparentes Werbenetzwerk, welches Marketern das mobile Web nun schmackhaft machen soll.
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Todacell: An alternative mobile ad network steps out - Adotas
ADOTAS - There may not be a debutante ball with frilly dresses and suitors aplenty, but today off-portal mobile display advertising network Todacell is coming out into the public eye after years in stealth mode.
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Mobile Ad Network Todacell Debuts - MediaPost News
Tel Aviv, Israel-based mobile ad network Todacell has formally launched, promising to improve campaign results by analyzing a publisher's user data and the click patterns of prior ad campaigns. From this analysis, the company says it's able to recommend advertisers and methods that will work better for a given mobile publisher.
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Todacell launches off-portal mobile ad network
Today, Todacell will launch a proprietary ad flow management solution which will give mobile marketers the ability to increase campaign ROI by mapping publisher inventory, ad performance, consumer base and mobility. Todacell's ad network reaches more than 26 million unique users each month.
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Todacell Unveils Targeted Mobile Ad Solution - Mobile Marketing Magazine
Todacell, the off-portal mobile display ad network, has announced the formal launch of its proprietary ad flow management solution, which it says has a proven record of increasing campaign conversion rates and other results-based advertiser and publisher metrics.
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Mobile Ad Network Toda!Cell Raises $1 Million - mocoNews.net
Israeli smartphone ad network Toda!Cell has raised $1 million in its first round of funding led by Israeli VC AfterDox which describes itself as a group of angel Investors, made up of present and former execs from Amdocs (NYSE: DOX), the mobile technology provider.
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GoMo interview with Moshe Vaknin, Founder & CEO of Todacell
We first encountered Toda!Cell last week, when it announced a $1 million investment from AfterDox. Bena covered the news back then, but we got interested enough to do a follow-up interview. I got the chance to chat with Toda!Cell Founder & CEO, Moshe Vaknin.
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Exclusive: TodaCell Raises $1 Million - VC Café
Toda!cell (www.todacell.com), an Israeli ad optimization platform, has raised an A round of $1 million led by Afterdox (see previous coverage on VC Cafe) the Fore Group and several other angels. The company had previously raised an undisclosed seed round, when it was founded in March 2007.
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TodaCell gets $1M investment - GoMo News
Toda!Cell gets USD 1 million in investment for targeted mobile advertising network
GoMo News, June 25, 2009
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Todacell - Premium off portal mobile advertising for mobile publishers and advertisers. User targeting, audience targeting, inventory management, mobile brand advertising, CPM, CPD, CPC, inventory optimization, campaign optimization, yield optimization, friendly campaign manager, mobile conversions, conversion tracking, engagement map, custom targeting, revenue share. Premium mobile ad network. Mobile ad server. TodaBridge. Smart phone, mobile banner, semantic web, contextual targeting, behavioral targeting, BT, audience segmentation, mobile audience network, mobile analytics, location based services, IM, instant messaging, content aggregators, mobile search, mobile search advertising, contextual location, mobile social networks, mobile applications, Toda!Bridge, audience intelligence, social discovery. Smartphones channel, iphones channel, advertising smart channel, iphone mobile advertising.
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