Management

Amir Goldstein – CEO

Amir Goldstein joined the founding team of Amdocs in 1984 and held a variety of Executive positions at Amdocs in Israel, US and New Zealand. Today Amdocs is the global leader in Telecommunication Management Systems and employs 20,000 employees with over $3B annual revenue. In 1994 Mr Goldstein joined the founding team of Cellcom, Israel’s largest cellular company as EVP CIO. In 2000 Amir founded Botticelli Venture Funds, a $30M VC investing in Digital Media Technology. Amir is a Managing Partner at Afterdox – an angles group fund of ex Amdocs executives.

Amir serves on the board of directors of several private and public companies, and has been the Chairman of the Board of Todacell since 2010. Mr Goldstein holds a BA in Economics, Tel-Aviv University, Israel.

There were two reasons why I joined Todacell back in 2011. Firstly, their campaign performance surpassed other mobile ad networks I had worked with and secondly their exceptional client services meant I never had to wait more than 30 minutes for a campaign to go live.

Greig Dowling – GM North America

Greig Dowling has over 10 years media sales and marketing based experience with the last 5 years dedicated to running mobile advertising and development projects for brands such as Google, Nike, Autotrader and McDonalds. Before joining Todacell, Greig headed up the marketing department at Carat and previously managed the business development function at Sponge. Greig brings a wealth of mobile and management experience and is tasked with growing the Todacell footprint in North America.

Greig joined Todacell London in early 2012 London as client services director before moving to the other side of the Atlantic to take up the role of general manager of the New York City office in October 2012.

There's no better feeling that sitting in front of a client knowing that the campaign you have just run has exceeded all expectations. I guess for me, one of the perks of working for Todacell is that when it comes down to campaign performance, we do exceptionally well.

Yaniv Vachtel – GM Germany

Yaniv Vachtel joined Todacell during 2009 and has since been responsible for all publisher communication and clients relations across Europe whilst heading up the German office. Yaniv oversees the integration of Todacell’s publishers and implementation of the advertisers performance marketing. Yaniv also manages the company’s day-to-day media operations, including ad delivery, media buying, data management, ad strategy and analytics.

Prior to his current role at Todacell, Yaniv was VP Media at Todacell (global markets) responsible for European key accounts. Before joining Todacell, Yaniv was SEM Department Manager at JWT Digital, managing search and textual advertising strategies.

As one of the longest serving of the Todacell team I often look back and wonder what makes Todacell so different. I think the answer is simple. We run really good mobile campaigns and we deliver on time. Our clients are happy and that for me is the most important thing.

Guy Bashan – VP R&D

Guy Bashan is a hardware/software engineer and a high-tech professional with over 10 years of software development experience. Guy and his team are primarily focused on keeping Todabridge serving more than 8bn impressions each month whilst looking at new and exciting developments which ultimately work towards offering Todacell clients the very best technology platform in the mobile ad network world.

As Co-founder of Amadesa, he developed complex Java web-based optimization platforms. Prior to Amadesa he worked as a Senior Software Engineer at CheckM8, an innovative provider of online advertisement technologies.

For me it's all about the technology. Todabridge is one of the industry's leading mobile ad network platforms which offers full campaign optimisation and 100% transparency and I'm very proud to be working on it. Many ad networks say the same thing, but Todabridge really is in a class of its own.