Customer Information is Power
In the new mobile advertising arena, intelligent use of detailed customer information can lead to significant gains for advertisers willing to pay a premium for well segmented audiences. Real time mobile search and location information can further improve advertisers’ ability to predict customers on-the-go intentions and ads relevance.
Mobile Audience Intelligence
Mobile users are at the heart of the mobile advertising eco-system. Accurately modeling users’ engagement patterns and predicting their intentions are key to the success of any mobile advertising campaign. Mobile users intent is influenced by a variety of factors including demography, context and social networks. It is also important to understand the users’ hidden intent indicated by actions such as search queries, location, time of day and social discovery interactions. Strict privacy preserving algorithms protect mobile users’ personal space and safety.