Identify and Sell Inventory that Counts
For years, inventory management has been the number one unresolved problem for online publishers. Tracking users and devices in addtition to page views compounds mobile inventory management further. Premium mobile publishers delivering CPM brand advertising must be able to analyze, predict, plan and report their inventory accurately at market-demand granularity to make the most from their inventory. Our inventory management tool responds to growing market’s demand and turns your focus to products that are likely to sell. Protect your revenue and grow your share and business with Todacell’s premium inventory management tool.
From Necessity to Competitive Advantage
How many impressions can be expected today, tomorrow or three months from now? How do inventory levels vary across different audience compositions, time of day, week, month or season? How external events such as holidays, promotions or TV specials impact impression delivery? Successful mobile publishers must continuously ask these questions to adjust forecasts and minimize the risk associated with under-selling or under-delivery. Manage and minimize the gap between supply and demand and never miss another sales opportunity.